Caterpillar Enterprise Web
AGENCY PARTNER. Sapient Razorfish
ROLE. visual designer
CHALLENGE
Caterpillar is a major brand but their existing web presence appeared clunky, inconsistent, and outdated with poor navigation paths.
SOLUTION
I partnered with Sapient-Razorfish and a team of designers to create a new from-the-ground-up website. I led the creation of a new atomic symbol library, new navigation methods, & dramatic imagery used throughout.
RESULT
New web site launched in 2019 that appropriately reflected the Caterpillar brand, dramatically improved the user experience and served their distinct audiences.
Project Review from Group Creative Director
Shared on LinkedIn by Jason Lewandowski
"Jack is a Swiss Army knife of talent. On a project with a ton of ambiguity, Jack was able to step in and take on whatever came his way. New processes, new technology, left field requests, UX, visual design, were all met with an eager attitude and a deft hand. I would take Jack on any team needing a strong designer, solid thinker, and someone that can crank out some smart and beautiful design."
